TikTok’s XoBrooklynne reveals that song “My Crown” and music career was a prank in an amazing plot twist

For weeks, Brooklynne had people on TikTok hooked as they wondered everyday what her next bizarre post would be.

If you aren’t aware already, she released a song titled “My Crown”. It was received by most people as egotistical, and overall, a bad song with lots of autotune being used to create it. It included lyrics such as “I’m better than everyone else” and “I’m just too hot to handle”.

She then began doing live streams where she would sing without autotune. This proved to people that she couldn’t sing well, and people started making fun of her all over TikTok. The way that she portrayed herself in her posts made it seem like she was self-obsessed. In return, her comment section gradually became full of hate. Comments became progressively worse as she started teasing an album and a music career… but it was all a prank!

When the album was released, it was full of remixes of her song which clearly weren’t professional as they were badly produced. They included a heavy metal version and a version with a dreadfully played recorder. In a YouTube video uploaded on December 18^th, Brooklynne announced that everything had been satire. 

She admitted in the video that she knew she couldn’t sing and was putting on a persona. “I am not going to be pursuing a music career,” she laughed. People started calling her a marketing genius, as she had made a lot of money from the attention that people were giving her.

I have a mix of opinions on the situation.

I believe that for a while, the hate comments will continue. People who haven’t seen the YouTube video with her explanation of why she did it, won’t be aware that it was just an act. Some people have even thought up an insane theory that she was lying in her explanation video so people would stop hating on her. Of course, this isn’t true, but the internet is a crazy place and people are going to believe what they want. If I was in her position now, I know I would be worrying about people not knowing the real me.

“I hope you guys realise there’s a lot more to myself than just the 15 seconds you see of me on TikTok.” She explained. Brooklynne is only 17 years old, and she was brave to do this, knowing that she might receive hate throughout. Considering I think people will continue to be mean, I also think it was an interesting idea which became a lot more popular than she even thought it would.

@xobrooklynne ahhh I’m so excited to finally share this with all of you ❤️😭👑 so many months of hard work :) / filmed by @coopfilmz ♬ PRESAVE MY DEBUT SINGLE LINK IN BIO - Brooklynne <3 a="">

Something else that I took from the situation, was how horrible people can be online. I was shocked at some of the comments which I read during the initial postings. People love to hop on the bullying bandwagon and were taking every opportunity possible to throw negativity her way. For example, every time someone used her song in a post (even if it was a video hating on her) she would comment “thankyou for using my song”. People used this against her and commented it all over her own page. 

This all shows how cruel our generation can be, but also reflects how negative comments can be used in a positive way. In her YouTube video, Brooklynne said, “It was the haters who really blew me up and gave me a music career out of nowhere.”

Her following was originally built by making videos about body positivity. During her time online, she’s been used to receiving hate comments from trolls. She’s admitted that in the past, it’s gotten her down, like it would for most people. I think it’s clever that she’s been able to use something so negative to build her following.

Some of the comments on Brooklyn's post about releasing an album

The whole situation demonstrates an interesting style of marketing. Brooklynne gained a huge amount of attention online from her song and her videos, that so many more people discovered her platform. I had no idea who she was before everything happened. It has propelled her into the spotlight. How long this fame will last, is yet to be shown.

The music video for her song was professionally filmed, which made everything she was doing seem less of a joke and more genuine at the time. I think because what she did felt so real, it kept people hooked. She structured everything she did in a clever way, because if it seemed fake, people weren’t going to engage in what she was putting out.

I was shocked when I found out that her music career was all a prank, like many other people were. I was also relieved though, because I had started to worry for her after seeing all the foul comments which were being left on her page. Anyone would have to have a heart of stone to be unaffected by this. Everything which Brooklynne did was a well-thought-out social experiment, but I think our generation needs to denormalise spreading negativity online.